When it came to the brands experiencing the most growth on the platform, many were actually male-focused. Pinterest also shared some high-growth categories (% from 2013-2014):ģ) The Association of Magazine Media reports that Harper’s Bazaar was the top magazine brand on Pinterest with 4.7 million followers, while Better Homes & Gardens, Martha Stewart Living, This Old House, Real Simple and Health also fell within the top 10. Trending searches by men include: men’s short hair, cinema 4d, ham radio, cool watches for men, men’s tattoo ideas, fixed gear, shoulder tattoo men, hifi, rat rod, and kayak fishing. On the gender note, the top interests followed by men include (in order): men’s apparel, technology, travel, gardening, recipes, gadgets, design, luxury cars, tattoos, and camping. The fastest growing states are Hawaii, New Jersey, Maryland, New York and Rhode Island.” For example, New York is growing 50% faster than Minnesota and DC 78% faster than Utah. every month than read Sports Illustrated and GQ combined.Ī Pinterest spokesperson tells WebProNews “We’re not only growing among males, but on the coasts, monthly active usage is much higher than other parts of the country. In 2014, the number of male users in the US grew by 73%.Ģ) According to Pinterest they are seeing a 50-50 split between male and female Pinners in emerging markets like India, Korea and Japan. Here are additional insights to Pinterest’s target audience:ġ) According to comScore out of Pinterest’s 72.5 million US visitors, 71% are women as of December 2013 but TechCrunch reports that men account for a third of new signups. The scrapbooking social network skews especially toward higher-income consumers, and especially women.

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